Exporting is one way of increasing your sales. The time may come when you have maximized the sales potential of your domestic market and will need to consider exporting to generate more revenue from an existing product or service. Alternatively, an export opportunity may arise due to international market factors that could generate a demand for your product that did not previously exist.
Another key benefit of exporting is that it allows you to spread risk. By selling in other countries, you are less vulnerable to changes in the domestic economy and less dependent on the buying decisions or demand patterns of a small number of local customers.
Exporting affects all blocks in your Business Model and some key issues when considering exporting are:
- Different Customer needs
- Different Product/service use or application
- Different Sales channels
- Changed Logistics
- Altered Service expectations
- Different Business Culture
- Other Environment
Perform More can help assess the impact of exporting to your Business Model and identify potential risks and opportunities by:
- Executing Market Research
- Preparing your company for the new market
- Define the Market entry strategy
- Specify Market operation processes
This way your company can Perform More abroad !